Despite being the largest town in England Reading is often derided for it’s perceived lack of culture and arts. It’s seen as a centre of shopping for those that like what they are already familiar with in chain stores and for going out in pubs and bars cloned in any provincial town.
Peer under the surface however and you will find a growing alternative scene of music venues, theatre, shops, businesses and pubs. Championing this change to the town is the new website Alt Reading, a not for profit space packed with listings, news, opinion and interviews.
For the first time this year they decided to promote Independence in the town by staging an online vote. With five categories the Alt Reading Awards 2015 aimed to celebrate the best Venue, Business, Individual, Event and Independent.
In lieu of an awards ceremony the site came up with the idea of a ‘virtual acceptance speech’ made on video which would also act as a promotional for the person or business. Third Lens was delighted to be approached and we had a great two weeks meeting people about the town and interviewing them.
Using local musicians and bands to soundtrack each film we hope we’ve captured the nature of the category and the person or business.